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Case Studies: 05. Imaging Systems |
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President, a manufacturer of low field magnetic resonance imaging systems, high frequency x-ray mammography systems and panoramic dental x-ray systems
Assignment Expand the market share for Finnish manufactured X-ray mammography systems, rationalize product line to focus on profitable products and markets, and establish distribution network within the USA. Results This was achieved by identifying niche markets for the products and expanding the educational marketing strategies to penetrate these markets through value added programs. |
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